SELF MARKET: APLICATIVO DIRECIONADO AO CONSUMIDOR / SELF MARKET: CONSUMER-ORIENTED APPLICATION
نویسندگان
چکیده
منابع مشابه
Consumer Self-Concept^ Symbolism and Market Behavior: A Theoretical Approach
Journal of Marketing, Vol. 31 (October, 1967), pp. 22-27. E to understand the totality of consumer behavior have taken researchers into related fields, with some of the most fruitful results in terms of both theory and practice coming from the behavioral sciences. Two conceptual areas within the behavioral sciences which promise to yield meaningful information about consumer behavior are self-t...
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ژورنال
عنوان ژورنال: Brazilian Journal of Development
سال: 2021
ISSN: 2525-8761,2525-8761
DOI: 10.34117/bjdv7n3-603